Selsun
- / Digital Marketing
In a highly competitive Indian market, Selsun aimed to enhance brand recognition and consumer engagement among metro city-based Millennials.
Challenge
To connect with metro city-based Millennials, focusing on those suffering from dandruff, and develop a strong brand resonance for Selsun.
Idea
To reinforce Selsun’s image as an effective solution to dandruff, showcasing its simplicity and efficiency.
Execution
Selsun used the tagline "Bade problem ka simple solution” to resonate with the target audience.
A series of online campaigns were launched, featuring:
- A powerful narrative across major social media platforms.
- The involvement of celebrity influencer Rohan Mehra to boost relatability and digital presence.
Results
The campaign achieved a significant impact with:
- 2,000,000 views across social platforms.
- 30% complete video view rate, showing high content engagement.
- 36,000 brand store visits on Amazon, demonstrating effective product discovery.
- Notable sales growth with a 15% increase in unit volumes and a 20% MoM sales increase.
This approach not only boosted Selsun's digital footprint but also solidified its position as a trusted anti-dandruff solution among the target demographic.
