RIDING THE 2-WHEELS

The Indian belief of ‘cycle of life’ runs on 2 wheels – dharma and karma. While dharma represents duties, karma signifies deeds. Just like a bi-cycle, one pulls and the other propels. Both move the cycle in one direction: forward.

Curry Nation Brand Conversations too, runs on a two-wheel philosophy: People and Performance. One dictates our code of conduct, and the other streamlines our agenda of actions.

PEOPLE:
Being an independent agency, in size and spirit, and unshackled to any of the hierarchical constraints, we, at Curry Nation Brand Conversations, are wired to take quick decisions. Thereby smoothening our operations and fastening our turnaround time. It’s a must in times of instant gratification.
Prioritise people over profits. For us, every individual is important, whether be it our client, our team or our partners (production houses, language and recording experts, storyboard artists). We exist because of them.

PERFORMANCE:
Today the world of communication is challenged by saturation of content, overt automation and digitisation, and the attention spans that are becoming shorter and shorter. We see a creative opportunity to create clutter-breaking and unignorable brand solutions through most potent and powerful stories that make people interested in a brand, and stay connected.
We are driven by the ethos of creating work that works and work that’s strategically sound. Work that moves the needle, is measurable and can be optimised across mediums. And if the work earns free media, then we have hit the bull’s eye.