THE CUSTOM OF GIVING PEARL NECKLACES, GEMSTONES AND GOLD COINS…
In ancient India, it was difficult to please a king with pieces of art. Because most kings were ardent followers, true connoisseurs of art – singing, paintings, dancing, sculpture. But it wasn’t uncommon either for a king to shower a worthy artisan with pearl necklaces, gemstones and gold coins for his / her piece of creation, as a token of appreciation. Although the kings were well-versed with the world of art, but, perhaps, they used to fall short of words to praise the creator.
Cut to today. Things haven’t changed much. Admit it. The possibility of getting a brand manager of any company, Indian or MNC, appreciate a piece of art from an agency is rare. One, because it’s difficult to please them. And two, they don’t carry the pearl necklaces, gemstones or gold coins to shower praises. But luckily, we have clients, who are neither amateurs in the advertising world, nor short of words to appreciate a great piece of art, if they see one. Here are some gems from our brand partners.