Jai Hind
- / 360° Communication
In a highly competitive Indian market, Selsun aimed to enhance brand recognition and consumer engagement among metro city-based Millennials.
Challenge
To connect with metro city-based Millennials, focusing on those suffering from dandruff, and develop a strong brand resonance for Selsun.
Idea
To reinforce Selsun’s image as an effective solution to dandruff, showcasing its simplicity and efficiency.
Execution
Selsun used the tagline "Bade problem ka simple solution” to resonate with the target audience.
