The Curry Nation team

About Curry Nation

From PNG Jewellers to BKT, Sollatek, RL Steel to Bindwel & many more — we’ve helped businesses like yours become the brand everyone’s talking about.

What We Aren’t

  • A generic agency that delivers one-size-fits-all solutions.
  • Stuck in outdated methods, unable to adapt to the market.
  • Focused on short-term ads with no lasting impact.
  • Here to offer quick fixes, not lasting brand value.

What We Are

  • Build brands that outsell the competition.
  • Drive demand that pulls, not pushes.
  • Help you charge a premium without apology.
  • Give your next generation a brand worth inheriting.

curry corner

We’re not just an ad agency. We’re India’s only brand transformation partner focused exclusively on owner-managed commodity businesses.

Our Mission

To create category-defining branding strategies for owner-managed companies in commodity sectors like steel, plywood, cement, salt, cooking oil, and footwear — enabling them to gain visibility, build customer preference, and increase profitability through the power of branding.

Our Vision

To be the go-to agency for owner-managed commodity businesses, transforming them from trade-dependent players into irresistible customer demanded brands.

“We WILL make commodity businesses UNIGNORABLE.”

Our Values

Clarity Before Creativity
We believe sharp strategy must lead creative execution.
Speed Over Perfection
Done is better than perfect — we prioritize momentum.
People Over Process
Human insight beats checklists. We value intuition, empathy, and instinct.
Relationships Over Revenue
We choose long-term trust over short-term wins.
Challenger Thinking Always
We punch above our weight — and help our clients do the same.
Results. Not Just Campaigns.
Every brand move must drive impact — be it recall, margins, or conversion.

Our Philosophy

At Curry Nation, we believe that branding is not a luxury — it is a survival strategy for commodity businesses in today’s hypercompetitive world. While most agencies chase glamour or startups, we’ve chosen to stand with the builders of real India — the owner-managed companies who’ve built their businesses brick by brick. Our work is rooted in the belief that every product, no matter how commoditized, has the potential to become iconic — if it is guided by strategy, storytelling, and courage. We don’t just build brands — we spark movements inside businesses, turning overlooked products into category leaders, and invisible businesses into household names.

Years15+
Projects300+
Awards50+
Clients100+

team

Meet Our Team

Priti Nair

Priti Nair

Director

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Priti is a self-confessed lover of food, cooking, working out, watching crime and supernatural serials and carom (not necessarily in that order). She’s also a lover of animals and little children; and gets immense joy helping the underprivileged – especially children. Alternate reality (sorry to disappoint, but not the digital kind) fascinates Priti and she’s a huge believer in things beyond.

Priti likes to be happy (who doesn’t), so doesn’t let most things and people bother her. She likes to be with people who make her laugh; and can’t stand people who are full of themselves. (So stay away, if you’re one.)

Now here’s where the inspiration for Curry-Nation comes from – Priti is very, very proud of India and specially the textured nature of its food and people. She hates when pseudo intellectual sorts have anti India viewpoints.

All in all Priti is happy at the agency called Curry–Nation.

Nagessh Pannaswami

Nagessh Pannaswami

Director

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Nagessh’s philosophy is: ‘Live to fill the years with life, not to fill life with years.’

He’s a person, doing person things.

Having seen so much in life Nagessh understands the importance of being a good human being; and of listening and observing – the said and the unsaid.

Nagessh stumbled upon advertising serendipitously and it continues to throw up surprises and new experiences, even to this date after 30 long years. It lets him be an explorer, a creator, a judge and a warrior – all at the same time.

At Curry-Nation there’s never a dearth of fun, food and freedom – the three primary reasons for existence for most human beings, and also for curry-nation as an agency.

All these are available in varied textures. So the spicier the food, the spicier is life for Nagessh.

Cedric D’Souza

Cedric D’Souza

Business Brand Management

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Metalhead by night. Client whisperer by day.

With 16 years of experience in advertising, Cedric brings a high-energy, hands-on approach to everything he touches. From Eva Deodorants and Rasna to Good Home and BKT Tires, he’s helped steer some of the wildest campaigns to the finish line.

Fueled by masala chai and the newest gadgets, Cedric has a knack for turning chaos into structure—and delivering under pressure without missing a beat.

Kushal Lingayat

Kushal Lingayat

Finance

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A true foodie at heart, he’s always on the lookout for exciting new flavours around town—feeding his never-ending appetite for culinary adventure.

When he’s not indulging his taste buds, you’ll find him chasing sunsets on offbeat trails, soaking in nature, tuning into his favourite tracks, or breaking a sweat on the field.

Vikrant Dange

Vikrant Dange

Creative Brand Management

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Thinking and writing is a continuous job. Location or condition hardly counts. Family vacations, wild trips, washroom affairs… your brain is always ticking. Mostly instinctual. Partly conscious. Wordsmiths, won’t you admit? I know. I do.

From banking to gaming, fashion to hospitality, commodity to FMCG, Indian to multinational – each industry has had a stirring impact on my writing skills and my capability to think original.

A work history spanning across 20 monsoons, I am thankful that I got to work on big brands such as Rasna, Loksatta, Colors Marathi, Laughing Cow, SBI, LIC, Camlin, Piaggio, Rich’s, BKT… a portfolio with fair and fitting communication solutions that saw our accounts flourish, and a handful of awards that brought joy to my soul.

*At this point, allow this wordsmith to ask you: did you mark that this straight-forward, dull looking bio is without an ‘e’?

Satish Bansode

Satish Bansode

Creative Brand Management

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Satish approaches life with a refreshing straightforwardness and level-headed demeanour. He sees the world as rich with opportunities and experiences waiting to be seized.

An adventurous spirit at heart, Satish thrives on new challenges that fuel his drive for excellence. His enthusiasm for tackling unfamiliar territory has become a hallmark of his professional approach.

Satish lives by a core philosophy: one should continuously pursue personal growth and improvement. This belief propels him forward, unafraid to begin where others might conclude their journey.

His combination of pragmatism, adventurous spirit, and commitment to constant improvement makes him a valuable asset to our team at Curry Nation.

Devendra Singh

Devendra Singh

Creative Brand Management

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With over two decades in advertising, Devendra has done it all—print, digital, TV, and even a bit of crime (fictional, of course). From shaping campaigns for Reliance-Zapak and NDTV Imagine to bringing stories alive on Crime Alert for Dangal TV, his journey has been anything but ordinary.

He’s dabbled in film publicity, dived into production design at Marching Ants, and recently added “FTII-trained director” to his list with a course in Film Direction. A short stint in Hyderabad, he has now found his way back to his beloved Mumbai, he will bring bold ideas, sharp storytelling, and relentless curiosity to every creative brief.

Pooja Sawant

Pooja Sawant

Digital Content Strategist & Producer

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Pooja Sawant is a storyteller at heart and a strategist by craft. With a background in theatre and a deep love for all things shoot—videos, photos, styling, and set design—she thrives where creativity meets content. From styling the perfect frame to shaping full-fledged digital campaigns, she’s done it all (and done it well). Having worked with 35+ brands, Pooja brings a hands-on, art-meets-strategy approach to everything she touches, always chasing that sweet spot where visual appeal meets real impact.

Vishal Pawar

Vishal Pawar

Creative Brand Management

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His career in advertising kick started with Comart and then followed Leo Burnett, Bates and now Curry-Nation. His 20 years stint in advertising has given him a chance to work on brands like Radio City, McDonalds, Tata AIG, Sony entertainment television and many more. Vishal says nature inspires him a lot and that’s why he loves travelling and adventure. His weekends are mostly spent playing Volleyball and Cricket. Along with his work, travelling and sports he never misses to update his Facebook status.

Mohit Mordani

Mohit Mordani

Business Brand Manager

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By day, Mohit is the brand world’s Batman—rescuing teams from client chaos with strategy, speed, and just the right punchline. He blends sharp thinking with superhero stamina to build brands that stand out and stay strong.

Outside the boardroom, Mohit is a creative soul who finds joy in writing, reading, and geeking out over all things DC (yes, he is the Batman of the office). A self-declared foodie, he doesn’t shy away from having ice cream for breakfast (Provided its Sunday)—because why not? When he’s not lifting ideas, he’s lifting weights—gym sessions are sacred, and travel plans are always brewing.

Despite all the action, this caped crusader calls it a day like clockwork—lights out at 9:30 PM, baby-snores included.

Mihir Janwalkar

Mihir Janwalkar

Digital Content Strategist

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With a keen eye for impactful ideas and meaningful storytelling. He enjoys crafting thoughtful campaigns, building strong client relationships, and translating brand goals into engaging digital narratives. With a calm and collaborative approach, Mihir focuses on strategies that connect authentically—both with audiences and partners. His work is rooted in creativity, consistency, and a genuine passion for helping brands grow.

Navin

Navin

Head of Digital Business

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Addicted to Campaign Highs & Strategic Serotonin.

While the world clocks into a 9-to-5, he’s already deep into a 5-to-9 — decoding data, plotting brand coups, and turning briefs into full-blown business blueprints. People usually start their mornings with chai and a run. Navin starts his with black coffee and a campaign rollout.

Offline. Online. On-ground. In-air. If there’s a touchpoint, he’ll turn it into a turning point. Obsessed with impact, allergic to mediocrity, Navin’s the guy who treats every campaign like a blockbuster and every brand like a legacy in the making.

He might skip meals, but never a strategic insight.

His addictions? Branding that sticks. Strategies that scale. And coffee. Lots of it.

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awards

Awards & Recognition

Silver Award in LACP’S Annual Report Competition, The 2019 Vision Award
2024Silver Award in LACP’S Annual Report Competition, The 2019 Vision AwardAmbuja Cements Limited
The Laughing Cow Cheese
2022The Laughing Cow CheeseThe Laughing Cow Cheese
Inkspell - Masters of Modern Marketing Awards
2022Inkspell - Masters of Modern Marketing AwardsThe Laughing Cow Cheese
Pune Short Film Festival
2022Pune Short Film FestivalAmbuja Cement Limited
Silver Awards in National Creative Excellence Awards
2020Silver Awards in National Creative Excellence AwardsLaadli
Times Group Power of Print
2019Times Group Power of PrintTimes Group / Croma
Times Group Power of Print
2018Times Group Power of PrintTimes Group / Nestlé
Creative Abby Awards at Goafest
2014Creative Abby Awards at GoafestNirlep
Creative Abby Awards at Abby
2014Creative Abby Awards at AbbyMasoom Night School
Creative Abby Awards at Abby
2014Creative Abby Awards at AbbyTaste for Life
Kyoorius
2014KyooriusTaste for Life
Kyoorius
2014KyooriusTaste for Life

As featured in

The Economic Times
Best Media Info
Business Today
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