Design-led

Look like the brand you’re becoming.

Once you know what you stand for, it has to show up on the pack, the shelf, the screen and the dealer counter. Design-led work turns your positioning into a brand identity and packaging people recognise before they read a word.

Covers brand identity · packagingBuilt on an approved positioning

Let’s talk See our work

the problem

When it looks like a commodity, it gets priced like one

On the shelf, your pack looks like the three next to it, so the cheapest one wins

With the trade, your catalogue and counter material don’t justify a better margin

On screen, every channel looks like it came from a different company

compare

Two products, side by side

Both start from an approved positioning, and both are scoped on a call.

Compare	Package 1Brand Identity SystemSee what’s covered ↓	Package 2Packaging & ShelfSee what’s covered ↓
Fee	Scoped on call	Scoped on call
Time	Scoped on call	Scoped on call
Answers	How should the brand look everywhere it appears?	How do we win the three seconds in front of the shelf?
You get	Identity system, guidelines and rollout artwork	Print-ready packaging, label and point-of-sale files
Best if	You look like a different company on every surface	Your pack looks like the three next to it

Package 1 · Scoped on callBrand Identity SystemScoped on callIdentity system, guidelines and rollout artworkBest if: You look like a different company on every surfaceSee what’s covered ↓Package 2 · Scoped on callPackaging & ShelfScoped on callPrint-ready packaging, label and point-of-sale filesBest if: Your pack looks like the three next to itSee what’s covered ↓

products

What each one covers

Package 1

Brand Identity System

How should the brand look everywhere it appears?

We design

Logo and wordmark, or a refresh of the one you have
Visual identity system: colour, typography, imagery and layout
Brand guidelines your team, dealers and vendors can follow
Rollout to stationery, signage, vehicles and digital profiles

You receive

An identity system
Brand guidelines
Rollout artwork for every surface agreed

Fee: Scoped on call
Time: Scoped on call
Starts from: An approved positioning

Printing, shoots and external vendors are billed at actuals, with your approval first.

Talk to us

Package 2

Packaging & Shelf

How do we win the three seconds in front of the shelf?

We design

Product packaging and range architecture
Labels and back-of-pack claims that prove the promise
Point-of-sale displays and trade collateral
Print-ready artwork and vendor handover

You receive

Print-ready packaging and label files
Point-of-sale and trade collateral files
A vendor handover

Fee: Scoped on call
Time: Scoped on call
Starts from: An approved positioning

Printing, shoots and external vendors are billed at actuals, with your approval first.

Talk to us

how we work

Strategy first, then design

Starts from positioning

Design-led work needs an approved positioning, from our Brand Positioning programme or your own. Otherwise we start with a short positioning check.

Scope and fees

Each product is scoped and priced on a call, once we know your range, channels and rollout.

Production

Printing, shoots, studios, media and external vendors are billed at actuals, with your approval first.

Ownership

Final deliverables are yours on full payment. We may reuse anonymised learnings and our method.

Confidentiality

Both sides keep shared information confidential. Case references stay anonymised unless you agree in writing.

Timing

Delays in inputs or approvals shift dates equally. Third-party costs such as travel, research panels and data are billed at actuals, with your approval first.

Want to see the work first? Browse packaging, print, film and digital for Rasna, Nirlep, Chipseez, Emami and more on currynation.in/work.

faq

Questions owners ask

Do we need a positioning first?

Yes. Design-led work starts from an approved positioning, from our Brand Positioning programme or your own. If there isn’t one, we start with a short positioning check.

Can you refresh our existing logo instead of replacing it?

Yes. The Brand Identity System covers a new logo and wordmark, or a refresh of the one you have.

Will our dealers and vendors be able to use it?

Yes. You get brand guidelines written for your team, dealers and vendors, and rollout artwork for each surface agreed.

Do you handle printing?

We deliver print-ready artwork and a vendor handover. Printing, shoots, studios and external vendors are billed at actuals, with your approval first.

How is it priced?

Each product is scoped and priced on a call, once we know your range, channels and rollout.

Who owns the files?

You do. Final deliverables are yours on full payment.

keep exploring

Other ways in

let’s talk

Make the brand impossible to mistake.

Tell us what you sell and where it’s sold. We’ll recommend where design will move the price first.

Let’s talk Work with us