Performance-led · Curry Nation Growth Lab
Performance marketing for ₹100–300 Cr product businesses that want to grow beyond discounts. We connect media, marketplaces and customer demand, and judge every rupee by what it adds to contribution.
Platforms we connect
the difference
A sale isn’t a win if fees, returns or discounts eat the profit. Advertising has to answer to availability, conversion and margin.
Demand created, not just captured from people already searching for you
SKU and market economics, not blended vanity metrics
Media decisions steered by inventory and margin
services
No platform is in the plan just to fill a media plan. Each one has a job and the signals that prove it’s doing it.
Prospecting, creative testing, Conversions API, catalogues, remarketing and click-to-WhatsApp.
Signals we trackQualified conversations · incremental reach · creative fatigue
Search intent, negative keywords, Performance Max governance, Merchant Center feeds, location signals and value rules.
Signals we trackSearch share · qualified conversions · marginal acquisition cost
Listing readiness, SKU unit economics, sponsored placements, query harvesting and inventory-aware bidding.
Signals we trackTACoS · contribution after fees · new-to-brand orders
Assortment, in-app sponsored shelves, city demand pockets and basket attach.
Signals we trackIn-stock rate · basket share · city-level contribution
Activated only where product and buyer fit: Myntra for fashion and lifestyle, LinkedIn for considered B2B demand.
Signals we trackQualified enquiries · product discovery · contribution
What happens after the click is the strategy.
method
Find profitable pockets using margins, SKU mix, geography, stock, occasions, search demand and channel conflict.
Make the signal trustworthy with events, UTMs, Conversions API, feeds and consent-aware measurement.
Treat creative as a hypothesis: offers, language, audiences, landing paths and placements, by market cluster.
Move money by incremental contribution, not in-platform ROAS, and feed sales and stock data into the next sprint.
growth studio
Pick an industry, objective, platform, market tier, focus cities, budget and order value. The planner estimates reach, visits, potential orders and gross order value.
A planning estimate, not a guarantee. Revenue shown is gross order value, not profit. Fees, returns and stock-outs are excluded.
Sample scenario · Meta Ads · Tier 2 cities · 30 days · ₹3,00,000 media
compare
Fees are tailored after a discovery call. Media spend is always kept separate.
| Compare | Package 1Growth AuditSee what’s covered ↓ | Package 2Market LaunchSee what’s covered ↓ | Package 3Scale PartnershipSee what’s covered ↓ |
|---|---|---|---|
| Fee | Tailored | Tailored | Tailored |
| Time | 3–4 weeks | 90 days | Ongoing |
| Answers | Where is profitable growth hiding, and what is stopping it? | Does the plan work in the market, and where should we scale? | How do we keep growing without giving the margin back? |
| You get | Opportunity map, measurement fixes and a 90-day action plan | A market-by-market view of sales and cost, with scale or stop decisions | A managed growth engine with contribution reporting |
| Best if | ROAS looks fine but profit doesn’t move | You have a plan and want to prove it in the market | The pilot has shown where to scale |
packages
Fees are tailored after a discovery call. Media spend, production and platform fees are scoped separately.
Where is profitable growth hiding, and what is stopping it?
Media spend, production and platform fees are scoped separately.
Does the plan work in the market, and where should we scale?
Media spend, production and platform fees are scoped separately.
How do we keep growing without giving the margin back?
Media spend, production and platform fees are scoped separately.
faq
Product businesses of roughly ₹100–300 Cr that want to grow beyond discounts, across D2C, marketplaces and quick commerce.
Fees are tailored after a discovery call. Media spend, production and platform fees are always scoped separately.
No. We judge every rupee by what it adds to contribution after fees, returns and discounts, not by in-platform ROAS, and we tell you where to stop spending as well as where to scale.
Meta, Google, Amazon, Flipkart, Meesho, Blinkit, Zepto, Zomato, Myntra and LinkedIn. Each platform is in the plan only if it has a job to do.
Margins, SKU mix, stock and sales, alongside access to ad accounts and tracking. Without margin and stock data we can’t judge growth by contribution.
Yes. Each package stands alone. The Growth Audit is a fixed-scope 3–4 weeks and ends in a 90-day action plan.
It estimates reach, visits, potential orders and gross order value for a platform, market and budget. It is a planning estimate, not a guarantee, and gross order value is not profit.
keep exploring
let’s talk
Share your category, current monthly media spend and the growth problem you want solved. We’ll suggest a Growth Audit, Market Launch or Scale Partnership, or tell you it’s too early.
Strategy before spend. Contribution before applause.
