Free Resources

Marketing Tools for the Real Builders of Bharat
Free brand-building resources for owner-managed commodity businesses.
Break free from price wars and low visibility with templates, and strategies designed to help you build a brand customers ask for by name.
No fluff. Just practical tools, templates, and frameworks to help you grow from invisible to irresistible.

Free
Resources

Marketing Tools for the Real Builders of Bharat
Free brand-building resources for owner-managed commodity businesses.
Break free from price wars and low visibility with templates, and strategies designed to help you build a brand customers ask for by name.
No fluff. Just practical tools, templates, and frameworks to help you grow from invisible to irresistible.

Customer Insights & Strategy
B2B Buyer Persona Guide
User Interview Guide
ICP Template for B2B Owner-Managed Commodity Businesses
ICP Template for B2C Marketing of Owner-Managed Commodity Businesses
Ultimate Guide to Finding the Right ICP
Brand Development & Positioning
A Practical Guide to Understanding Your Commodity Product Before Branding It
Brand Book Template
Branding Brief Template
Core Value Proposition (CVP)
Your ICP Playbook: How to Identify & Attract the Right Customers

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Customer Insights & Strategy